Picture perfect

Have you ever wondered where we shoot the photography for our catalogues? Well, for Autumn 2018 we went back to our roots, the home of Lands’ End in the USA. Wisconsin and the beautiful Door County…

Set on a peninsula reaching out into Lake Michigan, Door County is simply stunning. An incredible 300 miles of shoreline, parks, orchards, harbours, art galleries and rather fittingly, 11 lighthouses. Here are just a few of the beautiful locations we visited and why we chose them.

1. Wilson’s Ice Cream Parlour

No visit to Door County is complete without a visit to Wilson’s Ice Cream Parlour – it’s right at the heart of the area, in Ephraim and it’s famous! From the fun, striped awnings outside; to the fun 1950s memorabilia inside. And not forgetting the awesome ice cream of course! It was the perfect, colourful backdrop for our August catalogue cover showcasing our coloured jeans.


2. The Hardy Gallery

      Art is an important part of Door County and the Hardy Gallery, located on the historic Anderson’s dock, offers a fantastic representation of it, both inside and out. The community is quite literally part of the fabric of the building here as the walls are painted by the public and are forever changing.


3. Washington Island

A ferry ride out to Washington Island affords beautiful rustic backdrops, fantastic rocky shorelines and a gorgeous pebble beach – School House Beach.


4. Sister Bay

An eclectic mix of parks, beaches and marinas, Sister Bay is also home to the most unusual restaurant Al Johnson’s Swedish Restaurant which has goats residing on its roof!


5. Cana Island Lighthouse

One of the 11 lighthouses dotted around Door County, Cana Island Lighthouse is actually a miniature lighthouse and was a gorgeous backdrop for photos.


6. Fish Creek

With its ‘small town vibe’, Fish Creek is a lovely, welcoming place and is located right on the doorstep of the beautiful Peninsula State Park.


 Like the sound of Door County? Why not enter our fantastic competition to win a family holiday there! Click here to enter.