ALL ROUND AAAHMAZING!

We asked for volunteers to road trial our new 360º jeans – and these ladies literally JUMPED at the chance!

When something revolutionary (see what I did there?) comes into the department, like these 360º stretch jeans, it’s not surprising that everyone gets a little excited. Jeans being a staple in our laid-back office dress code, the search is always on for that really great pair that you can feel comfortable in all day long – and if they look ‘the business’ too. Result.

Now there’s stretch and there’s strrreeetch! Some jeans may have loads of stretch to start out with, but go baggy after a while. No recovery.
The trick is to find women’s jeans that stretch and HOLD you – and bounce right back into shape afterwards. Let’s see if these hit the mark.


1. Heike, Customer Advisor – crazy for shoes – loves jogging, her husband and friends

“It’s the feeling when pulling them on… doesn’t feel like you’re wearing jeans at all! They’re as light and comfortable as a pair of joggers, yet with an authentic and very flattering Slim Fit jeans look.”


2. Sarah – Employee Services – loves yoga and Pilates – mum to teenage boy

“These jeans are true to size and feel very lightweight and comfortable. Day 2 came and still no hint of bagginess (which is always a concern with so much stretch). They passed the ‘yoga and Pilates pose’ tests – any stiffness was definitely me and not the jeans!! I would usually choose a skinny jean, but I really like the slim fit, as I don’t feel so constricted. And having wide calves this is nice! I’ve washed the jeans and they don’t need ironing. Bonus.”

3. Insa, Senior Copywriter, Germany – taekwondo enthusiast – married and ‘mum’ of three dwarf puffer fish

“I have practiced taekwondo for 7 years now and have never worn a pair of jeans that allows me to do these flexi moves – incredible!”


4. Petra, Outlet Store Sales Assistant – sewing and designing are her passion – mum of three

“I was very afraid that due to the high amount of stretch in the fabric, these jeans would lose their shape quickly. But they don’t! No loss of fit at all, even after hours of wearing them!”


5. Renny, Assistant Team Leader – loves going ‘out’ out – proud ‘mum’ to a new puppy 

“Being so tall I find it hard to find trousers that fit me properly, they’re almost always too short in the rise, and sit too low on my waist. But these are the perfect jeans. Super comfy too!”

6 . Amy, Merchandiser – keep fit and body combat enthusiast – mum of two

“These are the comfiest jeans I have ever worn, they feel like leggings with all the features of a true jean! Super flattering, with comfort and freedom of movement. The super soft fabric moves when you do, is non-restricting, and they hold their shape and look like premium jeans all day!”


7. Lucie – Copywriter, UK – our go-to ‘try-this-on-please’ model – foodie – mum of one

“I am a bit of a jeans addict. I wear them to work, to the park with my daughter and out at the weekends too. It’s hard to find jeans that can do it all, but these can! I was amazed how soft the fabric is, so comfortable and stretchy. But they look surprisingly smart too. I can dress them up with heels and they’re ready for a night on the town!”


8. Nadine, Online Acquisition Specialist – office plant care-taker and gardening lover – ‘mum’ of an indoor jungle

“I chose the dark wash and was most impressed by how comfortable they were, even when sitting at my desk – I don’t feel cramped at all and they don’t ‘dig in’ like many other Slim Fit jeans do. These feel pleasantly light on the skin, fit great and adapt to my figure. I’ll be wearing them a lot.”

9. Rebecca, brand and PR – super-crafter extraordinaire – blogger – mum of four

“I’ve had so many compliments! People said I look slim in them, which is always a good thing. With such amazing 360º stretch, I was able to size down (win, win) and they are not baggy at all. I’ve worn them now several times, and they’ve retained their shape. I love them.”


10 .  Jo – PA to our MD – Mad Cyclist and ski boarder – mum to a teenager

“These jeans are great for cycling in to work – no baggy knees.  I’ve skied and snowboarded in them at the snowdome, they were fine, really comfy with no restrictions.   I walk the dogs in them 4 – 8 miles a day, no rubbing or uncomfortable waist feel, legs keep great shape. Dare I admit to having done some major landscaping in the garden in them? They got really dirty shifting soil, gravel and planting shrubs, but they washed as good as new.”


11.  Maria, European Print Production Specialist – cooking and baking artist – mum of a teenage girl

“I love how the back pockets are placed, they are magic and make the jeans look amazing! Also, the black jeans I’ve chosen don’t fade when washing. I will be recommending the 360º jeans to my friends.”